CHINESE LUNA NEW YEAR – THE OX
Batik brought in the Chinese Luna New Year celebrating 'The Ox' in a curated experience inspired by the hyperreal neon streets of Hong Kong.
The ideation and creative direction of the concept was led by Batik in collaboration with an extended Melbourne team.
The activation located at 206 Bourke Street, showcased a blend of traditional Chinese culture and contemporary design taking form in a playful activation.
Studio At Large and Batik brought the beloved Ox to life through the integration of artful graphic treatments, creating the backdrop for the space. Das T-Shirt Automat customised drawstring bags featuring the Ox artwork with people's initials ironed pressed onto the bags to personalise the experience and enhance the engaging nature of the concept.
People sipped on Bubble Tea with DJ's Acrylic, teleporting them through an audio-landscape mimicking the pop-neon atmosphere of China's bustling city night life.