Anything But Square

Leveraging the building's existing geometry and brand assets, Batik set about constructing an environment inspired by the structures topology. The space was reimagined to include a suspended three-dimensional art installation that captured an intricate dance of shape, light and colour. Custom designed seat covers concealed existing seating to create the illusion of a multilayered space.

A stage design constructed of video panels housed the DJ supported by light installations highlighting the 'Fracture Gallery's' geometric lines. Batik evolved a compilation of lighting looks that pulsed in visceral synchronicity with the environment. A mirrored neon bar worked as the backdrop to the intimate lounge area, adding to the transformation that was anything but square.

Homme & Femme’s campaign featuring Abbey Lee, blending 1990s minimalism with modern elegance in a striking series of black-and-white portraits.

AGPC exclusive culinary preview for their distinguished guests in collaboration with official culinary partners.

An interactive dining experience journeying guests through memories of nostalgia.

A luminous skyscape, paying tribute to Oscar Wilde and adorned with ethereal clouds of baby’s breath, set a romantic, dreamlike tone for the launch of Homme & Femme—a refined celebration of love in all its forms.

An artfully curated degustation led guests on a refined culinary journey from the sun-drenched flavours of Murcia, Spain to the vibrant gastronomic landscape of Melbourne, Australia.

Fed Square’s Atrium was transformed for Midsumma Festival into a moving exhibition of photographic portraiture by Australian born photographer Soraya Zaman (they/them/theirs).

S3 was an audio-visual light installation curated within a transportable cube, resulting in an immersive installation titled "Day Dream."

SSIXX, a unique culinary collaboration operating at the nexus of gastronomy and science. Explored the unshakable desire to travel beyond the realms of imagination.

Nestled below the iconic West Gate Bridge, Grazeland is set to soar as Melbourne's most coveted culinary destination.

Creative Team