Batik was appointed by the AGPC to design and produce an exclusive preview for their distinguished guests in collaboration with official culinary partners – Atlantic Group, food&desire and GEMA Group. Inspired by 1970 interiors and infused with the glamour of the Grand Prix's rich history and culture.
Batik created a cultivated experience explored through warm colour tones, sublime installations and digital design layers. A world class journey of art and culinary culture – guests enjoyed performances and an exclusive Formula 1® vehicle display with the Melbourne city skyline twinkling in the background.
Creative Team
Creative Direction - BATIK Projects
Production - Harry The Hirer
Culinary - Atlantic Group, GEMA Group, Food & Desire
Floral Artistry - Flowers Vasette