
Formula1® Australian
Grand Prix
‘Back to the Future’ was an interactive dining experience journeying guests through memories of nostalgia, created for Atlantic Group’s - Formula 1® Australian Grand Prix Showcase.
A digital cube replicated ‘a time machine’ constructed of custom walls and projections resulting in a 360 degree immersive space. Batik designed a series of immersive digital environments synchronised with a rich gastronomic degustation. Cream and colour dripped from the walls and enlivened the decadent feast set upon a custom designed dining table the ’Flux Capacitor’.
The abstract visuals worked in tandem with evocative voice overs, while immersive soundscapes encouraged guests to indulge in a sensory exploration transcending space and time.
Creative Team
Creative Direction - BATIK Projects
Digital Content - Evolved Group
Culinary - Atlantic Group
Production - Austage