Homme & Femme Campaign

In a striking collaboration with Event Gallery, Batik led the creative helm of the Homme & Femme campaign, crafting a visual narrative that fuses modern elegance with the unmistakable allure of 1990s luxury. Fronted by international supermodel and actress Abbey Lee, the campaign is a bold homage to the era’s most iconic fashion imagery – a time when monochrome photography and minimalism defined the aesthetic language of high fashion.

Through a series of evocative black-and-white portraits, the campaign captures the spirit of a bygone era while reimagining it for a contemporary audience. The direction leans heavily into the nostalgia of fashion’s golden decade, celebrating timeless sophistication with a sharp, editorial edge. Under Batik’s art direction, every frame becomes a love letter to the enduring influence of 90s style – cinematic, confident, and quietly opulent.

Federation Square appointed Batik to transform Deakin Edge at Federation Square for the "Anything But Square Festival" launch. Leveraging on the building's existing geometry and brand assets.

AGPC exclusive culinary preview for their distinguished guests in collaboration with official culinary partners.

An interactive dining experience journeying guests through memories of nostalgia.

A luminous skyscape, paying tribute to Oscar Wilde and adorned with ethereal clouds of baby’s breath, set a romantic, dreamlike tone for the launch of Homme & Femme—a refined celebration of love in all its forms.

An artfully curated degustation led guests on a refined culinary journey from the sun-drenched flavours of Murcia, Spain to the vibrant gastronomic landscape of Melbourne, Australia.

Fed Square’s Atrium was transformed for Midsumma Festival into a moving exhibition of photographic portraiture by Australian born photographer Soraya Zaman (they/them/theirs).

S3 was an audio-visual light installation curated within a transportable cube, resulting in an immersive installation titled "Day Dream."

SSIXX, a unique culinary collaboration operating at the nexus of gastronomy and science. Explored the unshakable desire to travel beyond the realms of imagination.

Nestled below the iconic West Gate Bridge, Grazeland is set to soar as Melbourne's most coveted culinary destination.

Creative Team